I was a business major in college. (Marketing and Economics – woot woot, I’m a fun guy! Anybody want to talk about segmentation strategies or linear regression?) At that point in my youth, like most college students, I was naive and optimistic. I assumed that by graduating with an undergraduate business degree, I would automatically step into a marketing manager role at the type of fun company that has Beer Thirty on Fridays and a permanently casual dress code.
Needless to say, life doused me with reality like an ALS Ice Bucket Challenge. The only job I could get was a cold-calling sales job in TV advertising. Would you like to buy a 3 a.m. rotator to advertise mattresses? Please? I work on commission. Continue reading “Business Communication: An Oxymoron; or, Corporate-Speak That Annoys Me”